Email Analytics (Reports)

Video by the ConvertKit Team

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In this video, we're going to take a look at email reports and what kind of information you can get from them. This feature is available for both broadcasts and sequence emails, to see a report for a specific broadcast email, simply go to the broadcast area of your account and select one of the emails you've sent.
If you'd like to see reports for sequence emails, head over to the sequences area of your account and select the sequence you'd like to view. From there, you can click on reports at the top, right? Reports for sequences are a little bit different in that they will show you some overall statistics for your sequence.
On the left side, you'll see the cumulative stats for your sequence, which include total unconfirmed subscribers, total subscribers, total subscribers who have completed the sequence. Total unsubscribers the overall open rate of your sequence as a whole and the overall click rate of your sequence as a whole on the right side, you'll see breakdowns of each individual email, including the open rate, click rate, how many sins that email has had and how many unsubscribes that specific email has had in your account.
If you'd like to see the report specifically for each of these emails, simply click on the title of the emails in this sequence report on the left side of an email report, you'll see the subject line for the email that was since followed by three key statistics. The first being recipients, how many subscribers the email was sent in to open rate, which shows what percentage of those recipients opened the email.
And click rate, which shows the percentage of recipients who clicked at least one link in the email below that. You'll also see how many people unsubscribed from this email specifically. And finally, a summary of top links clicks, which we'll show you the links that have been clicked as well as a number next to them showing how many recipients clicked that link.
On the right side of the email report, you can preview the content that was sent in this email, as well as view, a list of subscribers who received the email opened the email, clicked a link in the email or unsubscribed from the email. If you're viewing this report for a broadcast email, you'll also have the option to duplicate the broadcast, which will generate a new draft broadcast with the same content and same recipient criteria that you can then send out as a new broadcast.
You can also use the share option to publicly sends a link to the content of this email, which will look something like this.
and that's a look at email reports and what information they can give you to see how your emails are performing.