Hello, and welcome to the list launching lab. This is going to be amazing because I know the power of building an email list and what it will do for your business, for your reach, for your impact and for your revenue. So let's just jump right into the five reasons why I think it's important, if not critical to build an email list.
The first thing is according to Adobe, Over 50% of American adults check their email first thing in the morning. And to take that even a step further, depending on your demographic, if they're a little bit older, say 35 or older, you're more likely to have them check their email more often than any other social media platform.
And in some cases, even most, uh, working people have their email open all the time. And if you even think about it in your own life, anecdotally. If you get a notification from say, Facebook, the likelihood of you clicking on it is relatively high. However, the likelihood of you clicking on an email notification is substantially higher for most people.
And that's really powerful because the purpose ultimately of an email list is to gain access to people, to then be able to create a connection. And to communicate to them at some point for them at least to get to know you, and then at some point to sell whatever it is that you offer. And that is why building an email list is so powerful.
And how I say that it's not optional at all. I don't believe for any business that wants to be successful in this era. Because you really need access to people. And email is one of the best ways to get access to those who are buying stuff. The second reason why building an email list is powerful, especially when comparing it to social media followers is the fact that email is personalized.
And obviously just by the nature of it, you are delivering it to one person's inbox. And how I like to think about it is if you're doing a social media post. You're effectively saying, hello world. You can only be so specific. You can be specific in your messaging and what you talk about, but when you go and make that post, you really are ultimately just sending it to the world, the entire world.
Now, when you compare that to the email, you have the capability of saying. Instead of hello world, you can say. Hello, Martha. Hello, Stacy. Hello Jack. It allows you to build a more true and meaningful connection with people. And that's when compared to social media, both are important. I don't think it's like forget about social media cause it's great to be able to broadcast big wide messages and nets if you will.
But then it's really important to then get someone's email because that's where a real true connection and we're real buyers end up taking action is within an email. And speaking of people buying from an email. Email subscribers are, I'm making up a number, but let's say a hundred times warmer leads when compared to a social media follower.
And this just makes sense. If you think about what is the sort of cost of somebody scrolling through a newsfeed and clicking, like on your page to follow you? It's relatively cheap, if you will. It's easy to do. Now, if you just compared that to the amount of steps and actionable conscious choices made versus somebody who wants to be on your email list, they've gone to your website and maybe they read your blog.
They want to hear more from you directly and they input their email and click the button and wait for you to confirm it. It's, it's a much more of a production if you will, more expensive, but that also means that that person cares. Like I said, I believe something like maybe a hundred times, maybe it's 10 times.
I don't know, but it's certainly much more engaged person. If you work the, then compare it to a social media follower and keeping on that train about a social media follow versus an email subscriber. The fourth reason why building an email list is so important is that you actually own your email list.
Social media is. I think always going to be, and it's a good thing. It'll be in a state of flux, you know, Facebook peaks, Facebook maybe loses a little popularity. Instagram comes out, kick talk out of left field. What I think I know for sure is that social media will always be sort of changing and that's good.
It'll make it better, but you're then at that point, sort of at the. Whim of Facebook and what they decide to do. So let's just look at an example, a real life example, according to sprout social, if you make a post from a business Facebook page, which you should all have, your average reach is about 5.2%.
So let's make a very simple example. So the math is easy for Carson. So you say you have a hundred. Uh, followers on your business, Facebook page. If you make a post and post it on average, it's only going to five out of those 100 people. And this is just due to the fact that there's so many people posting on social media and most people follow multiple people.
So if every person saw every post from a person they followed, their newsfeed would probably be traveling at the speed of light. So there's two things happening. One, as I said, because of those reasons, it's a reality that not everybody can see every post. But in the case of Facebook, it's also not a coincidence that as a business page, you have the option to pay, to reach the people that already follow you.
You might've seen this about boosting social posts, Facebook posts. Now it's something that we don't talk about specifically here, but I just think it's good to notice that it's not a coincidence that Facebook is selling as well as other platforms, by the way, it's not just Facebook, but they are selling.
You access to your own people that chose to follow you, which is pretty bizarre. Again, bringing back to why building email. It's just so important. There's no algorithm. There's no, no limitation. There's nothing. And that's really important because it maintained. It just means you have more control. It means if you put in more effort to write a better email with a better subject line.
You're more likely to get people to engage with you meaningfully, whereas you could write the most amazing social posts ever. And really it's just up to Facebook to almost decide who sees it, even of those people that have already chosen to follow you and the fifth and final reason why I think that email is just so powerful for your business.
According to the direct marketing association. There is a 4400% R O I on building your email list, ROI return on investment. So what that means is if for every $1 you put into building your email list, on average, you will get $44 out. And that is infinitely higher ROI than any other platform. Any other social media, anything ever.
And this is why lists launching lab is so important for you, but also for your business and your impact. Because if you're able to create an engaged email list, like we teach enlists launching lab, you end up with the amazing opportunity to continually invest in it. But you get that ROI that I don't think exists on any other social platform.
So those are the main five reasons why I believe building an email list is critical and I'm excited to show you how to create that engaging list inside of list. Launching lab.