Broadcasts & *Sequences

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In this video, I'm going to show you the two ways that you can send emails in convert kit. Now under this send category, you can see what we're going to get into. The main thing I want to talk about is the difference between broadcasts and sequences. Now as a note, sequences do require a paid convert kit account.
So what is a broadcast and what is a sequence at a high level? A broadcast is a single email being set sent at a certain time. You can send it right away when you create it and then just click send. And it goes to all the people you selected to receive that email, or you can also schedule in advance. So you set it up, choose who you want to send it to, and then you can schedule it for any time in the future.
Sequence differs from a broadcast in that it, as the name kind of reveals, it's a set of multiple emails that you decide sent in what order. So there's an order to the sequence as well as a cadence to when those emails are sent. So say the first email is sent immediately. The second email is sent a day later.
The 30 mil is sent two days after the second email, et cetera. So that's the primary difference between a broadcast and a sequence. Let's dive into creating a broadcast. So once you go into the broadcast screen I already have populated fields here, but yours would probably be blank if you have not already sent a broadcast.
So it's easy to get started, though. What we're going to do is click a new broadcast, and this is where you actually write the email that you're wanting to send. So obviously you can change the subject line. And you can add content. Hello. And this is where you would actually write the email. And this is obviously how that email is then going to be delivered as along the way.
You can always preview it or even send yourself a test email up here. And you can change this email if you happen, to want to send a test email to somebody else. So that's a helpful. Once you're happy with your email. You want to hit this continue button to move on to the next. And this is where you provide who you actually want to send your email to.
Of course you can just choose everybody. And that will go to everybody in your list. Or you can also go into being subscribed to certain forms or in certain sequences, or have certain tags or purchase certain products from from you. Other things that you can do, which is pretty interesting is you can send within the country or region.
This is from a city distance, from a postal code, a subscription date, first name, email, or a custom field. So there's lots of ways to segment your audience. And in fact, you can also add multiple filters in order to get the people that you want to send it to. And then of course, down here at the bottom, you can choose to send now, or you can set some time in the future.
Once that is all done. You can click continue. And then this is the final confirmation screen, just to make sure everything you're happy with. And then that's when you would click send broadcast. If you're sending it right away, if you happen to be sending it at a future time, it will then not say, send, but it'll say schedule.
So that's broadcast.
Sequences are similar in their setup. And what you want to do is be able to go to the send and then the sequences area, as I said, you will need a paid account in order to access this feature. Just switching to my other accounts, I can show you what it looks like to end up creating sequences. So if you do have an upgraded account, you can create a new secret.
You can name your sequence. Maybe a welcoming is a better name. We can create it. And then from here, this, this creator will look very similar to the broadcast. However slight differences. This is a subject line. So you obviously want to make sure you want to change the subject line. And then as I said, the main difference between a broadcast and a sequence is a sequence contains more than one email and you get to decide how that email is sent and when it is sent.
So. The first email may be email, number one, you might want to send immediately. Right? So the way you that you do that, it's actually. The send email to zero and then you'll see that it changes to immediately. You would then edit this email and say whatever you want to say here. You can say whatever you want to say here. Okay. And once you're happy with this email, you'll see that it's marked as a draft and you do actually have to publish it before it's actually engaged and You know, used in this sequence, but of course this is only one single email and the whole purpose of a sequence is to be able to send multiple emails at certain times.
So what you do is you add another email and then you can do your same thing, your email, number two, you change the subject line write your actual email. And then I can choose when this email is sent. Now this is relative to the previous. Right. So after a certain amount of days or hours, even, you know, there's options for you.
So it could be two days later, or one day later there are more advanced filtering options. If they're relevant to you, you can look at that, but if they're not that's okay. Outside the scope of this. Again, once you're ready and happy with this email, you would either check the publisher, click the publish.
So we'll just make sure that we publish this email. And then now this sequence is being created. And just for good measure, we'll add a third email
and then we want this to maybe send three days after the other one. Okay. And then I will click publish. And this is how you create a sequence of emails. This is very helpful for things like nurture sequences. If you're using convert kit, you would want to load in your new subscriber, nurture sequence into a sequence such as this make all your edits, make it available.
And then once that. Done. You can add people to that sequence using automations. So they download your lead magnet. Convert kit automatically moves them into your new subscriber, nurture sequence. So very powerful stuff. And as I did say at the beginning that automations and sequences both require a page.
You can also monitor the results of your sequence overall and as well as obviously individual. And you'd want to do this because for a new subscriber nurture sequence, for example, perhaps you have five emails and you can see the open and click rates as they go down, as well as the unsubscribes.
So you can see. Maybe if people started unsubscribing at a higher rate than you're comfortable with after say the third email, maybe that's feedback to say that you should shorten up your nurture sequence. So the great news is that you can view the average open rate of all the emails in the sequence, as well as click rate.
You can see over here, this is for the average of all emails. And then of course, it's helpful to see the individual stats and data on these sequences as well. You have, do you have a lot of control over sequences in the settings? You can have a few options of. Keeping people in the sequence, even when it's ended they kind of go on to explain what that means.
So if that applies to you, it applies to you. And then should be people to be able to restart. Once again, they describe what this means. So you can review these. And make sure that you're happy with it, but overall, that is how you can send emails in convert kit, both a single email one-off via a broadcast as ConvertKit calls it or sending multiple emails in a chain at the cadence that you decide by using sequences.