Okay. Now that you've designed your activation timeline, that's sort of what you predict is going to need to happen over the next 12 months. We're now going to get more granular and focus on the next 90 days. So what I'd like you to do is take the time to look at your, your, um, timeline and all those things that you identified as needing to be completed in the first three months.
This is when you're going to be super happy that you put this on posted notes because you're going to pull from your category bubbles. And you're going to apply it to your 90 day activation strategy. Now, we've created a handout for you if that's helpful for you to sort of practice. But again, I will stress, I can't stress enough how valuable it is for me to have large PostIt notes around or flip charts around me with.
Um, my strategy because that is really helpful with where to stick the PostIt notes. So what you're going to do is on the left hand side of your worksheet, you're going to identify the categories that you're focusing on. And my first two categories were, um, development and production in my first quarter.
So I pulled all the PostIt notes that had something to do with product development and production and map them out. Over a 12 week period of what needed to be done when, so you're getting really granular, really linear. This is really grindy and it's not a whole lot of fun. Um, but this is the most important part because it's creating your road that you're going to walk on over the next.
12 months. So your task is to build that 90 day activation strategy by mapping it out in over 12 week period by using your PostIt notes and your activation timeline to see, you know, what's the first thing, the next thing, and the next thing over the next 12 weeks.